Helping senior living leaders, communities, & teams leverage smart online strategies and marketing automation techniques to increase local visibility for families searching for senior living communities in your area.
Helping real estate professionals develop smart lead gen strategies for local home owners. Plus, we offer unique client retention and automation programs to keep your business top of mind.
Helping home health care providers and other professional services serving aging adults. We offer local search strategies, website design & management, and traffic campaigns that deliver results.
Hey hey my friend! I’m Katie – your dedicated Smart Girl.
I’ve spent my entire corporate marketing career building marketing strategies and helping businesses turn their marketing from cost-centers to revenue-generators.
Now, I dedicate my days to helping business owners, operators, and marketing teams design, execute, and measure smart digital strategies through automation, reputation, and content generation.
As a digital marketing nerd, I completely geek out over everything digital.
♦ The strategies intrigue me.
♦ The systems create organization and efficiencies to feed my Type-A soul.
♦ The data guides me.
♦ The content serves my inner word-nerd who is always looking for a way to tell that one story that delivers more revenue.
Smart Girl Digital was born out of a passion for creating smart marketing systems that have a big impact on your bottom line. Learn more about us…
We focus on helping businesses create, automate, and execute their digital strategies.
Lose the head-spinning overwhelm by choosing a marketing partner who can help you develop the right strategy, choosing smart tactics, and implementing efficient systems.
— Beth Comstock, Former CMO & Vice Chair, GE
"Katie's natural intelligence gives her an analytical eye that can make any program she works with better. She has the unique ability to know when a system is working well and to leave it alone .... or to recognize when one isn't and fix it! A rare talent."
"She has an innate ability to strategize short- and long-term Marketing goals, and her approach is fresh and concise. Katie will always provide you with effective strategies that will help increase your business’s traffic in a straightforward, honest manner."
"Since utilizing Katie, my website performance, sales, and ROI have continued to grow month over month. She was able to focus my marketing budget to help attract possible customers from the tri-state area to my site."
AgeTech Foundations for Senior Living Operators: Tools for The Age of Experimentation & Beyond In today’s digital world, senior living communities are always on the lookout for new ways to connect with their audience. Enter Read more…
Senior Living Employer Branding: Digital Notes for a Better Recruiting Experience In senior living, employer branding is just as important as general branding for your ideal residential audience. Finding, attracting, and retaining top talent has Read more…
Senior Living Customer Journey- A Content Strategy to Reduce Reliance on Third Party Lead Aggregators The senior living customer journey is not a linear path. We are not selling socks! Families are not searching, clicking, Read more…